We are pleased that you decided to participate in the InVEST program. Substantial resources are invested each year to enhance Project InVEST’s reach into the high school and colleges in the U.S. By incorporating the logo into your promotional material, you are participating in the growth of a program that informs students on insurance choices as a consumer and the benefits of working in the insurance industry. To help you use the logo properly and according to our standards, we created Logo Rules to guide you through the requirements that enable us to maintain consistent and correct use of the trademark.
The InVEST Program and the InVEST name, logos and trademarks are proprietary to Project InVEST and are protected by intellectual property laws and treaties.
The InVEST name and logo may not be used in any manner that, in the sole opinion of the InVEST Board or Executive Committee: discredits InVEST or tarnishes its reputation and goodwill; is false or misleading; violates the rights of others; violates any law, regulation, or other public policy; or mischaracterizes the relationship between InVEST and the user, including but not limited to any use that might be reasonably construed as an endorsement, approval, sponsorship, or certification by InVEST of the user, the user's business or organization, or the user's products or services.
Mandatory statement:
You are welcome to use the InVEST corporate identity on your group communications, including letterhead and newsletters. But to preserve your group’s identity and minimize confusion among your readers, the InVEST corporate identity must be placed separate and apart from the name of your organization and include either mailing address or website of InVEST. In addition, you must place the following sentence under, above, or adjacent to your group’s name and identity: “An independent, officially designated supporter of InVEST.”
Fundraising:
If the InVEST name or logo is being used for fundraising purposes either contributions need to be forwarded to InVEST or a statement indicating that the funds are going to a separate entity not associated with InVEST’s 501 c 3 tax exempt status. All promotional materials soliciting contributions need to be reviewed by InVEST before the logo can be used and/or distributed.
Social Media:
All social media websites, fan pages, blogs, twitter accounts etc. need to be reviewed by InVEST before the corporate identity including logo can be used and/or distributed. To preserve your group’s identity and minimize confusion among virtual consumers, the InVEST corporate identity must be placed separate and apart from the name of your organization and include similar social media presence of InVEST or website if none exists. In addition, you must place the following sentence under, above, or adjacent to your group’s name and identity: “An independent, officially designated supporter of InVEST.”
Logo specifications:
There are two versions of the InVEST logo that you may use; each with its own space configuration. This variety enables you to use the logo version that best fits your design space, while ensuring consistency to protect the brand’s integrity.
The primary expression of our identity is two color, using red and white. InVEST lettering is white with red filled inner circle and a white band circle on the outside edge. There are occasions where it is necessary to use a single color for the InVEST logo changing the red coloring to gray or black.
The rules below will guide you through the requirements to assure consistent and permissible use of the InVEST logo, for the best branding value and use in a manner to enable InVEST to be able to appropriately protect the logo’s trademark, such as from misuse, infringement and dilution.
- Trademark Symbol: After each use of the InVEST logo, whether in text, signage, marketing materials, Web sites or other places, the trademark registration symbol must be used as shown in the examples below.
- Color: The primary version of the InVEST logo is a two color image with gradients of black and red. However, the logo is available in a solid red version. The red for the solid InVEST logo is PANTONE 187, CMYK (C 0, M 100, Y 79, K 20) or RGB for websites (R 196, G 18, B 48). When it is preferable to use a single color the logo can be all black, red or white. When the logo appears on something made of a different color, like a padfolio or keychain, the logo can be engraved or embossed on the item without adding any color.
- Size: The InVEST logo must be at least 3/8" (.375") and can be enlarged from that size proportionally. The tagline can only be used for logos at least 0.75” high and must be
scaled proportionally.